Identity design is not just logo design

Nothing says more about your business than the design of your business identity and its application. An individual's perception of your business, its products, services and reputation can be directly influenced by the way your identity is designed and presented. Getting it right will demonstrate that you mean business, will make your look professional and have a positive impact on future growth of your business.

Identity design is often classified as corporate identity, corporate branding, corporate personality or logo design which can be a misleading. True business identity design needs to include elements of all of them to deliver and communicate the right message to your audience.

Another confusing terminology is brand or branding. A brand is something which we all aspire to achieve. It is based on the loyalty and following of an audience and it speaks much louder than any single communication tool ever could. It cannot, itself, be designed but it can be a result of effective design.

RDi can manage the whole process of an identity update or change with the following services:

• Logo Design - We look at how the logo will be used both online and offline, it's application in full colour and mono and on different formats and sizes. This ensures that your logo is displayed correctly for all conceivable applications.
• Corporate styles - You have a fantastic new logo, but what about the look of your adverts, powerpoint presentations, email templates, word documents etc? RDi can style all your business tools to provide a strong, consistent and professional image accross the board.
• Web Development - Rebranding your email marketing or website? no problem. RDi can take care of all of your interactive needs in-house.
• Stationary Design - As part of the package, RDi can design business stationary or other print collateral to show of your new image.
• Signage - RDi can design any type of sign to show off your new Identity.
• Product Alignment - RDi can design/re-design logos, graphics for your products or services to align them with your new image, making them distinctive but recognisable.
• Style Guides - Designing an identity is only part of the process, ensuring its application is consistent throughout your collateral is essential. RDi can produce style guides to make sure your fantastic new identity is adhered to.
• Merchandise/Promotional Items - Want something a little different? We can fulful your requirements from branded t-shirts to corporate gifts.

View Identity design portfolio